About the Company:
The Ridge - We are an Everyday Carry Product company specializing in minimalist products, headlined by our flagship product The Ridge Wallet.
The Ridge Wallet started as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and Wholesalers. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works!
We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work/life balance.
Overview:
- Highly organized and detail-oriented Email Manager to join our team.
- Responsible for overseeing and optimizing our email marketing campaigns by collaborating with various teams to develop engaging content, manage subscriber lists, and analyze campaign performance.
Key Tasks & Behaviors
- Manage content, subscriber lists, and analyze campaign performance.
- Develop and implement email marketing strategies to increase customer engagement, retention, and conversion rates.
- Manage all aspects of monthly email campaigns, including content creation, scheduling, testing, and deployment.
- Collaborate with cross-functional teams, such as marketing, design, and content, to create compelling and personalized email content.
- Segment and maintain subscriber lists based on various demographics, preferences, and behaviors.
- Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign effectiveness.
- Conduct A/B testing on subject lines, email copy, and creative elements to continuously improve campaign performance.
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
- Implement email automation workflows, drip campaigns, and personalized email journeys to nurture leads and drive customer loyalty.
- Manage, plan, adjust, and report on Pop Up Email & SMS captures.
- Stay updated on industry trends and emerging email marketing technologies to incorporate innovative strategies into campaigns.
- Identifying, testing, and implementing key optimizations around segmentation and offer testing.
- Own the brand content calendar and creative production process: creative briefs, planning, scheduling, and deployment.
- Track and analyze campaign and flow performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly).
- Work cross-functionally with brand, product, growth and customer success to ensure that final outputs are strategically aligned.
- Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture existing customers.
- Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts.
- Passion for driving results through effective email communication.
Requirements:
- Proven experience in email marketing or related roles.
- Strong knowledge of email marketing platforms, such as Klaviyo, Mailchimp, or similar tools.
- Strong knowledge of SMS marketing platforms, such as Postscript, Attentive, or similar tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with email deliverability and engagement best practices.
- Detail-oriented and well-organized, with the ability to manage multiple projects simultaneously.
- Knowledge of email marketing regulations, including Apple Mail Privacy, CAN-SPAM and GDPR.
- Creative thinker with the ability to develop engaging and impactful email content.
- Experience with CRM systems and marketing automation tools is a plus.
- Experience with Shopify is a plus.
Job Type: Full-time
Pay: $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
Experience:
- Marketing automation: 1 year (Preferred)
Work Location: Remote
