The role will report to the Marketing and Communications Manager and support the Marketing department in delivering a coherent, consistent social media experience for our audiences. He/She will be responsible for coordinating, supporting, and executing campaigns through various online marketing channels to drive lead generation in support of Business goals. The coordinator will also have a primary focus on planning marketing campaigns, execution, and maintaining online community ‘engagement’ on Facebook, Social Media, blogs.
Main Responsibilities:
- Take full ownership of all content (photography, reels, stories, animation, and video) to be used on our channels following social media guidelines & brand tone of voice as set by the Hotel and Marketing manager.
- Plan the content calendar and execute it accordingly.
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Assist with Graphic Design as and when required- Brainstorm and implement new and creative ideas for social media pages.
- Shoot, produce, write, and edit videos and photos.
- Create and edit content for Instagram, Facebook, and email marketing.
- Come up with social campaigns that would improve conversion/awareness.
- Work on paid social advertisement strategy.
- Track paid advertisement performance on the social platform and suggest ideas to improve the performance
Qualifications
Preferred qualifications and skills:
- Photography/videography, editing, and copywriting capabilities are a must.
- Minimum 2 years of experience in a similar role working in content creation or Social media management.
- Highly proficient in editing with Adobe Suite specifically Adobe Premiere, Photoshop, and Illustrator.
- Highly Creative and has knowledge in visual storytelling.
- Ability to prioritize, organize work assignments, and follow up.
- Strong command of the English language both written and spoken.
- Ability to promote positive relationships with the team. Ability to successfully function in a fast-paced, deadline-driven environment.
- Strong organizational, time management, communication, process & result oriented and possess problem-solving skills working with multiple teams/agencies
Additional Information
- Has experience in Marketing databases, social media, and advertising
- Strong interpersonal & communication skills
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proficient at writing consumer-driven copy
- Good interpersonal skills and be able to work on tight deadlines
- Ability to work under pressure and be very responsive
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